Lumipallo serves all Skiers and Snowboarders in Finland is Finland’s leading winter sports resort guide! 

In, one can find all the services for skiers and snowboarders: versatile travel search, ski resort information and ratings, special offers, snow forecasts, articles, gear information and evaluations, travel tips, discussion forum and blogs.

Get more visitors from Finland – Advertising in Lumipallo offers the easiest way to reach the active Finnish skiers, snow boarders and snow sport travellers!

There are 1,2 million skiers and snowboarders in Finland, and our target user profile matches with the wide user demografics. The snow sports cover all the age groups, and the user characteristics vary. There is something for everyone: safe piste skiing for families with young children, park snowboarding for youngsters, back-country offpiste for adventurous individualists and so on. Yet they still have something in common: the love for the sport and life-style, as well as an active way of life in general.

The market studies also show that most of the Finnish skiers and boarders represent the wealthy middle class. Even in recession, these enthusiasts save from everything else, except their favourite sport.

Lumipallo offers several ways to reach this attractive target audience: i.e. targeted display advertising, travel search, sponsored contents and blogs, to name for a few.

More information about advertising in Lumipallo (PDF)

Technical instructions for delivering the display ads

Interested in reaching the affluent Finnish ski travel market?

Don’t hesitate to contact us, we’d love to have a chat with you. To discover the opportunities Lumipallo can offer for your business, please contact:

More information about Lumipallo

Our goal for winter season 2017/18 is 75 000 unique visitors per month (20 000/week).

Winter season 2016/17 averaged 62 000 unique visitors per month. Best month (Feb 2017) 79 028 unique visitors.

The service was launched on 30.10.2012, 1.0-version was reached in April 2014. is run by Lumipallo Ltd., and digital advertising agency Redland is the main shareholder.

Lumipallo is a responsive web service, meaning it scales well on big screens as well as tablets and smart phones.